We are pioneers in an industry where we have developed new ways of doing things that were otherwise very traditional. Our pursuit to add value to panela has led us to brand positioning and implementing technology. For example, with drone crop monitoring and traceability QR codes. This helps the client get involved and being close with the stories behind panela production and the farmers.
Likewise, we follow a business model that revolves around inclusivity production chains, a specific case is the partnership we have with a panela honey facility (the project that has more than 4,000 millions of Colombian pesos invested by the government). We are in a partnership with this farmers and serve as the department of quality, innovation and sales of the final product. Which makes this infrastructure productive and sustainable over time.
Writer: María Paula Guerrero