Nowadays, panela is taking a lot of presence in the international market, which should be generating interest in small farmers. The world is converging to healthy eating and panela with all its nutritional advantages, its organic value and that idea of being «natural sweetener», has to hold on. Unlike processed sugar, panela is a type of natural sugar that has not been refined and that has no additional chemicals. In addition, compared to refined sugar (white sugar) that only contains sucrose, panela added to this component has glucose, fructose, vitamins A, B, C and D and the minerals phosphorus, calcium, iron, magnesium and potassium among many more (Casa Luker, 2016).
Currently, the main market for Colombian exports of panela is the United States and then Spain (Minagricultura, 2017), but the truth is that there is still much more to expand. Colombia has from where to meet this need, but if you do not take action about it you will lose this great opportunity.